AGENDA

Thematic scope

Audiovisual production in economic terms: its influence on the economy and regional development. The film-making industry vs. the labour market. The investor in the film-making industry – money and prestige. Film as a tool in brand marketing (product placement). “The Hollywood effect” – the promotional potential of a film; countries, cities, and facilities that have employed cinema to promote their tourist allure. Film promotion as a driver of growth: how it affects other sectors of the economy (VR, gaming, merchandising). The economic allure of film distribution: means of achieving ROI, premieres, festivals, film exports; how streaming platforms transform the market.