AGENDA
- DAY 1 2025.04.23
- DAY 2 2025.04.24
- DAY 3 2025.04.25
The digital future of out-of-home advertising – how to combine effectiveness with responsibility?
25 April 2025 • 09:30-11:00 • conference room 1 • Session translated simultaneously PL/EN
Session partners
Thematic scope
Out-of-home advertising (OOH) is undergoing a dramatic transition in the digital era (DOOH) that offers new possibilities of precisely reaching target audience and enables more interactive advertising campaigns. At the same time, the advertising industry is struggling with regulatory challenges and growing requirements on implementing sustainable solutions. How to marry innovation and effectiveness with social and environmental responsibility?
Speakers
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Marcin Ciężki
General Manager, Clear Channel Poland
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Bogusław Cyganek
Faculty of Computer Science, Electronics and Telecommunications, AGH University of Science and Technology in Kraków
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Aleksandra Derc
Member of the Management Board, Warexpo, Member of the Management Board, OOHlife Chamber of Commerce
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Paweł Orłowski
Chairman of the Board, SYNERGIC Sp. z o.o.
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Anna Światłowska
Graphic designer, lecturer, Museum of Warsaw, Polish-Japanese Academy of Information Technology
