AGENDA

Thematic scope

Changes in the Polish media market. Key challenges – fragmentation, shifts in media consumption, declining trust. The technological revolution – who is keeping up? The growing role of social media as the primary source of news. New audio and visual formats, specialist media. Traditional media vs big tech. Other challenges in the media industry: regulations and copyright protection, content moderation, fake news, manipulation, and fact-checking. AI in media: new opportunities, new risks.