AGENDA

Thematic scope

The tourism services market – its potential and impact on the economy, economic trends, local governments, and the labour market. The MICE sector – potential and future outlook. Shaping tourism offers based on natural resources. How to develop an appealing product that aligns with current trends and preferences? How to sustainably develop cultural tourism without damaging the delicate structures of historic cities and UNESCO heritage sites? Best practices in preserving cultural sites while balancing tourism interests and environmental protection.