AGENDA

Thematic scope

The internationalization of smaller firms – limitations, barriers, and concerns. New opportunities and lower entry barriers for small and medium-sized enterprises (SMEs) planning to expand into foreign markets. How to identify competitive advantages and leverage new opportunities? The role of large entities, platforms, business networks, and marketplaces. Participation in international value and supply chains, new local conditions, and collaboration – examples and experiences.

Entrepreneurship

Fostering entrepreneurship through the activities of large network-structured and franchise-based entities. Their role in the economy. Key issues: distribution of competencies, responsibilities, and risks. Standards for maintaining healthy relationships despite scale disparities – open dialogue and effective, trust-based partnerships. Mutual dependence and benefits for both parties.