EEC Poland

AGENDA


AI in sales and marketing

24 April 2025 • 16:30-17:30

Thematic scope

Unified commerce, omnichannel, marketplaces, applications – the ecosystem of the digital era. The data factory and the analytics boutique. Customer data – the digital currency. Artificial intelligence as a tool for outreach, customer service, and preference analysis. Virtual assistants, chatbots, new engaged consumers, and… real money. Where else in sales can AI be effectively applied? Marketing, warehousing, intelligent process automation, cybersecurity threat prevention, secure and convenient payments.

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