AGENDA
- DAY 1 2025.04.23
- DAY 2 2025.04.24
- DAY 3 2025.04.25
AI in sales and marketing
24 April 2025 • 16:30-17:30 • Bingo • Session translated simultaneously PL/EN
Thematic scope
Unified commerce, omnichannel, marketplaces, applications – the ecosystem of the digital era. The data factory and the analytics boutique. Customer data – the digital currency. Artificial intelligence as a tool for outreach, customer service, and preference analysis. Virtual assistants, chatbots, new engaged consumers, and… real money. Where else in sales can AI be effectively applied? Marketing, warehousing, intelligent process automation, cybersecurity threat prevention, secure and convenient payments.
Speakers
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Grzegorz Błażewicz
founder, member of the supervisory board, SALESmanago
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Kamila Cichocka
CMO, Marketing Director, Microsoft Poland
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Szymon Filipczak
Corporate Strategy & Development Managing Director, Grupa Empik
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Dorota N. Haller
Vice President, IAA Poland International Advertising Association, Client Solutions Director, RASP
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Michał Paschalis-Jakubowicz
CEO, IAI SA
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Wojciech Szymański
Kozminski University, President of the e-marketing and e-commerce agency Ideo Force
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Ewa Wysocka
Founder, CEO, Tribe47.com