AGENDA
- DAY 1 2025.04.23
- DAY 2 2025.04.24
- DAY 3 2025.04.25
Influencer marketing
25 April 2025 • 09:30-11:00
Thematic scope
2025 – a breakthrough year for influencer marketing. Evolution of collaboration models with creators: is influence marketing still a smart choice? Who, when, and whom to choose? Authenticity vs effectiveness. Budgets, evaluation, and compensation. Multichannel approach – if not TikTok, then what? Instagram, YouTube, LinkedIn? The impact of AI on the influencer marketing landscape. What comes after influencer marketing?