AGENDA

Thematic scope

Marketing trends in 2025. Effective strategies for reaching wider audiences. Outreach – digital and real. The technological revolution: AI in advertising, content creation, and SEO. Data collection, analysis, and protection. Personalisation, credibility, creativity. Value-driven marketing. Changes in social media: new platforms, unstable algorithms. Personal branding.

SILENT SESSION*
Sessions on stages Spodek scena 1 and Spodek scena 2 will be held in a SILENT formula. There will be no audio system in the auditorium. Voice of the speakers will be transmitted by means of an infrared transmitter feeding the signal to cordless receivers for simultaneous interpretation. For your convenience, in-ear headphones will be provided, too. Every participant and speaker will have a chance of choosing their preferred headphones. All speakers and participants must use the headphones. All available channels will be displayed at the entrance to each session.