EEC ONLINE SPEAKERS
Marcin Szczupak
CEO, Mediaboard Polska
Accademic lecturer, working with such universities as Jagiellonian University, Collegium Da Vinci, Poznan University of Economics and the School of Banking. His didactic activities include topics related to public relations, marketing and information management.
He is the co-creator and author of several metrics used in the marketing and PR industry to help evaluate the effectiveness of communication activities. He is also the author of numerous publications on communications, information management and crisis communication in companies.
He co-founded Poland's first agency specializing in media analysis. Thanks to his experience and expertise, the agency has become a leader in the media analysis market, offering advanced services to clients in various sectors. As a specialist in media research, he has worked on projects for several hundred multinational corporations, ministries, offices, marketing and PR agencies.
