AGENDA
- DAY 1 2025.04.23
- DAY 2 2025.04.24
- DAY 3 2025.04.25
MICE: the industry, market, relations
25 April 2025 • 13:30-15:00 • conference room 6 • Session translated simultaneously PL/EN
Session partners
Thematic scope
The MICE industry – a most rapidly developing sector of Poland’s economy. Poland’s MICE market abroad – its development over the past 15 years, its key assets and potential. A decisive role and impact of major events. Investment in facilities as an important factor in the industry’s transition. Human and AI: the future of event marketing – between automation and humanisation. Zero-emission events? What does the MICE industry do for climate and the environment? How well does it manage resources? Does it comply with the ESG criteria?
See the retransmission
Speakers
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Waldemar Bojarun
Deputy Mayor of Katowice
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Krzysztof Cieślikowski
Assistant Professor, Department of Sport and Tourism Management, Academy of Physical Education in Katowice
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Agnieszka Gawińska-Rucińska
Member of the Management Board, Gołębiewski Holding Sp. z o.o.
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Rafał Kincer
President of the Management Board, Polski Holding Hotelowy Group
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Michał Kozak
President of the Management Board, Hotel Arłamów SA
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Karolina Parol
Director, Central Sales Department, ARCHE SA
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Marcin Stolarz
President of the Management Board, PTWP Event Center Sp. z o.o.
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Rafał Szmytke
President, Polish Tourism Organisation
