AGENDA

Thematic scope

SMEs – expansion and market reach

The internationalization of smaller firms – limitations, barriers, and concerns. New opportunities and lower entry barriers for small and medium-sized enterprises (SMEs) planning to expand into foreign markets. How to identify competitive advantages and leverage new opportunities? The role of large entities, platforms, business networks, and marketplaces. Participation in international value and supply chains, new local conditions, and collaboration – examples and experiences.

Entrepreneurship and partnership
Global brand, local business – two perspectives as a source of benefits for large, small and medium enterprises alike. The impact of chains and franchises on the economy, the development of businesses, and the labour market. How to establish a stable and effective partnership with local government? Key issues: competence and know how, relationships and dialogue, trust and responsibility, standards of healthy relationships.

See the retransmission