Sport and business
MORE SPEAKERSMałgorzata Wasiuk
Head of Brand Strategy and Activation Dept. in Bank BNP Paribas
Head of Brand Strategy and Activation Dept. in Bank BNP Paribas
For 5 years I am in the position of Head of Brand Strategy and Activation Dept. in Bank BNP Paribas in Poland. Before, for over 20 years, I have been working for Raiffeisen Polbank. I am specializing in strategy and brand image.
I have been working in marketing for over 25 years. I was responsible for campaigns with Jerzy and Maciej Stuhr, Justyna Kowalczyk, Szczepan Twardoch. At present I manage mainly sponsorship projects: tennis events and film festivals. I am responsible for events, market research and image projects.
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