Digitalisation: the dilemmas of a mature revolution
MORE SPEAKERSBartosz Hojka
Company: Agora
Position: CEO
Company: Agora
Position: CEO
The creator and co-creator of media, the CEO of Agora’s Management Board.
The founder of, among others, Radio TOK FM, Radio Złote Przeboje, Rock Radio, and television channels Stopklatka and Metro.
For the past 10 years, the CEO of Agora, which during this time has strengthened its position as a leader in the cinema market (Helios) and outdoor advertising (AMS). Successfully entering the film production and distribution sector (Next Film) and initiating expansion into the radio segment by merging the Agora Radio Group and Eurozet.
Under his leadership, Agora has become a leader in digital transformation in Polish media. Gazeta Wyborcza, as the first in the country, successfully implemented online subscription, placing itself at the forefront in Europe. Simultaneously, Agora has developed many innovative initiatives in the field of digital content and advertising – including programmatic advertising, providing services through the company Yieldbird to online publishers in over 30 countries worldwide.
A member of the WAN-IFRA Supervisory Board, the world’s largest organization uniting publishers. A member of the Main Council of the Lewiatan Confederation.
A bookworm. A parachutist. A triathlete and Ironman finisher.
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