European Economic Congress

The media and its future

8 May 2024 • 15:00-16:00 • Upper Lobby Stage • Session translated simultaneously PL/EN

Session partner

Thematic scope

Media freedom and independence in the realities of the digital global village. Credibility versus coverage and influence. Factors defining the media situation: the development of technology, the growing importance of social media, new models of delivery, the dominance of large media corporations and bigtechs, finance and monetisation. Public media in the triangle of dependency: mission, audience, political disposer. Internet regulations. AI and deep fake – how to verify, how to defend against abuse.

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