European Economic Congress

From e-commerce to phygital

8 May 2024 • 11:30-13:00 • Conference room 25 • Session translated simultaneously PL/EN

Session partner

Thematic scope

E-commerce as a trendsetter in commerce. Personalisation and hyper-personalisation. Phygital, meaning the physical and digital worlds overlap – a coherent experience for customers. Artificial intelligence-based solutions – a gamechanger in e-commerce. Deliveries and returns, the magnitude of volumes in logistics. Fintechs: innovative payment solutions.

 

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