Environmental relations and their communication in company strategies. False marketing claims about pro-environmental product features and green business activities: scale of the phenomenon, impact on competition. Ad hoc benefits, permanent losses – what is the risk of eco-fraud. New EU regulations to counter greenwashing practices and protect consumers against misinformation about the environmental performance of goods and services. Their implementation into the national legal systems. Implications for companies and the market. Enforcement and verification in practice – tools, responsibilities, consequences.
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