Retail mixed up, on the rocks
MORE SPEAKERSMikołaj Wezdecki
Company: LPP
Position: Digitalisation Director
Company: LPP
Position: Digitalisation Director
From 2006, he developed online sales at RTV EURO AGD, managing a team of 300 people, and built one of Poland’s largest online stores for consumer electronics and home appliances. He launched the brand’s second online store – OleOle.pl – and was responsible for developing the Contact Center in Lublin.
From 2019, as a member of the management board and director responsible for the e-commerce area at Eobuwie.pl, he launched Modivo.pl online store – which is now one of the leading players in online sales in Central and Eastern Europe. He tripled the company’s sales over a three-year period. He took an active part in developing the company’s strategy and attracting an investor – eventually SoftBank, the world's largest investment fund.
He has been with LPP since June 2022, initially responsible for the digitalisation process and development of the e-commerce platform of brands such as Reserved and Sinsay. In March 2023, he was appointed digitalisation director, entrusted with framing policies for the development of the e-commerce area for all LPP Group brands and establishing new standards and synergies in the development of the brands’ online platform.
He is a graduate of Warsaw School of Management and Marketing and Academy of Leadership Psychology at Warsaw University of Technology Business School. He completed Executive MBA at Warsaw University of Technology, which is a partner institution of London Business School, HEC Paris and Norwegian School of Economics.
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