A B C Ć D E F G H I J K L Ł M N O P R S Š Ś T U V W Z Ż
 Waldemar Kruk

Waldemar Kruk

Company: Instytut Badań Outdooru Sp. z o.o.

Position: Member of the Board

A graduate of the University of Warsaw, Executive MBA (University of Warsaw in cooperation with the University of Illinois at Urbana – Champaign USA) and the Warsaw School of Economics. Associated with the advertising industry since 1994. Co-creator of the Readership Research (PBC) standard and radio audience audit (RadioTrack). Since November 2018 he has been a member of the Management Board of Instytut Badań Outdooru Sp. z o.o. (the Outdoor Research Institute Ltd.) which conducts the Outdoor Track survey, the largest audience measurement of OOH in Poland.

He runs his own consulting activity in the area of strategic business analyses, data-mining and tools supporting sales marketing.  Currently also Head of Business Intelligence at AMS SA (Agora Group).

Participates in the sessions:

EEC

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