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ABOUT THE EVENT
Location

We will meet in a unique place - the International Congress Centre in Katowice! The unusual shape of the facility, the green valley leading to the Spodek Arena, unique climate and energy, area and capacity, this is where great events take place.
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- EEC TRENDS 2022
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PROGRAMME
EEC 2022
- Agenda
- Accompanying events
Dozens of online debates about an economy transformed by a pandemic - opportunities for a new opening. Current and important topics for the future of business and the market. Dozens of invited entrepreneurs and investors, government representatives and experts.
SPEAKERS
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25 April 2022 • Katowice,
International Congress Center

26-27 April 2022 • Katowice,
University of Silesia, Faculty of Humanities

The European Forum of Young Leaders will provide participants from Poland, other European Union countries, the Western Balkans, Eastern Europe and the Caucasus with a space to share experiences, establish contacts and discuss topics important to young people across Europe.

EVENT ACCOMPANYING THE XIV EUROPEAN ECONOMIC CONGRESS

AGENDA

Marketing of the future

26 April 2022 • 13:30-15:00 • Multifunctional room D

Session partner

Thematic scope

Today and tomorrow: How to reach customers effectively? Changing the model of thinking, and changing the channel of reaching. New insights and new solutions – Big Data; design thinking; real-time marketing; and personalisation versus segmentation. Outdoor, the media, communities, and opinion leaders. Technologies, applications and data. The consumer of the future, and marketing of the future.

See the retransmission

Speakers

Host

Bohdan Pawłowicz

Adviser to the Deputy Director of NASK on new technologies for public policies, NASK – National Research Institute

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