EEC 2019

Trade 4.0 – new experiences, digital and personalisation

14 May 2019 • 15:30-17:00 • Conference room 24

Thematic scope

  • Ecological products and equipment. A new opening in network – consumer relations
  • Development of shopping experience. What is more important – technologies or a smiling salesperson?
  • Premium but in a different way. How to develop a limited offer in the economy of abundance?
  • Personalisation of promotion as a response to lack of loyalty
  • Pleasant shopping? Technology creates trends
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