AGENDA

Thematic scope

• Potential of the MICE market in Poland and in the region
• Political and economic, sports, cultural? The sector is flourishing – sources and effects of the boom
• Transport, congress centres, hotel base. Impact of business tourism on the economy. The role of local authorities
• Acceleration, simplification, optimisation, personalisation. How do event organisers compete?
• New technologies and new event formats. Changing expectations of participants
• How to attract events effectively? How to use their potential?