AGENDA

Thematic scope

• The food industry in Poland – there is modern production, but marketing seems to be "behind the schedule"
• A strong brand in competition and distribution
• Creating new needs among consumers: Build a new category and you will become the leader in it
• How to compete effectively with the increasingly recognisable private labels?
• A legend instead of a brand, and fans instead of customers. How is it done?
• Culinary websites, the blogosphere, and social media – new channels of communication with consumers