AGENDA

Thematic scope

• Image crises – their causes and consequences for finances, values and brands
• "I apologise" is not enough. Crisis strategies illustrated with examples
• Minimisation of losses, silencing, attention refocusing and an active ‘counter-attack’
• Ready for the worst. The role of consistent image shaping and external relations (the media, PR and business environment)
• Defeat turned into victory. Crisis as an opportunity to strengthen and renew the image