AGENDA

Thematic scope

• Sport in the world – the powerful mainspring of the economy. Trends and scenarios to be used
• The role of sport in the Polish economy – profits from sporting events. Their impact on tourism, the hotel industry and the catering industry
• Sport as an employer and taxpayer
• A market catalyst? Promotion, marketing, image building and sponsorship in sport
• The pedagogic value. The fan culture. The role of sport in building social cohesion