Speakers


A B C D E F G H J K L Ł M N O P R S Š Ś T U V W Z Ż

Sławomir Smyczek

Company: University of Economics in Katowice

Position: Vice-Rector for Education and Internationalization

Participates in the sessions:

  • New consumers, a new economy

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    New consumers, a new economy

    New consumers, a new economy

    • New trends relevant to the economy: disillusionment with the style of state governance and business management, the wellness culture, interest in ecology
    • Surplus economy challenged by the sharing economy. The precariat and the young generation reinterpret the concepts of work, income and stability
    • New lifestyles defining the areas of potential growth and new threats for the economy
    • Purchasing technology. Current trends in e-commerce. How to tap their potential for growth
    • Awareness and stereotypes concerning commerce and the market
    • Know your customer. Consumer behaviour models and their variability
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