Speakers


A B C D E F G H J K L Ł M N O P R S Š Ś T U V W Z Ż
Andrzej Olszewski

Andrzej Olszewski

Position: consultant, expert in the research area, entrepreneur, Chairman of TNS OBOP in the years 2000-2013

Participates in the sessions:

  • Product Concept, or a product from scratch

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    Product Concept, or a product from scratch

    Product Concept, or a product from scratch

    • More than marketing – a comprehensive approach to the product.
    • The role of economic analyses and business models in product market strategy.
    • Brand strategy and creativity.
    • The crucial questions: the competitive potential of a product.
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